SEO: An Introduction
You've built your Web site. You've refined your content. And now you're ready for the world to see what you've done.
Creating content that matters to your audience will always be the most important job of everyone who publishes to the Web. But if anyone's going to appreciate all your hard work, that audience still needs to find what you've created.
And for better or for worse, your best ally in bringing visitors to your site are the search engines people use a dozen times each day to find what they're looking for.
It's in your best interest to understand how to help those search engines find your site and match it with the people who are searching for what you have to offer. But all the really complicated work is on the shoulders of the people who build those search engines. Our job as content creators is not all that difficult if we follow a few basic principles.
Here are some simple tips for search engine optimization (SEO), making your site accessible to search engines and for earning the high rankings that will help people find it easily. It's not rocket science, but it does require a basic understanding of how those search engines work and an on-going commitment to refining your content over time.
Next topic: An Overview of Search Engine Optimization